Reducing cigarette sales in the U.S. is forcing manufacturers interested in the nicotine gum

Reynolds American has decided to make the desire of smokers to quit the harmful habit
Second in terms of sales U.S. cigarette manufacturer, the company Reynolds American, producing such brands as Camel and Pall Mall, intends to engage seriously in the sale of tools to help smokers fight the addiction.
According to the edition of The Wall Street Journal, to this end, the U.S. tobacco giant is in talks to acquire Swedish company Niconovum, producing chewing gum and sprays containing nicotine. These products allow smokers to regularly receive a needed dose of nicotine, abandoning the inhalation of harmful cigarette smoke.
Upon successful completion of the transaction, the amount of which is estimated at 30 million euros, tabakozameniteli will have to be approved by the U.S. Office for the Control of food and medicines, but after that they will be able to get to the counter.
Many American tobacco companies are already engaged in pharmaceutical business, but Reynolds will be the first, which sells tools to combat smoking. This, incidentally, is not the first attempt to sell the company to smokers tabakozameniteli, formerly Reynolds launched the production snyusa Camel - chewing tobacco.
Buy Swedish Niconovum is an attempt by the Reynolds deal with the fall of tobacco consumption in the United States. Since 1998 the volume of cigarette sales in America are reduced on average by 2% per year. Recently, as the ban on smoking in public places will hit the profits of tobacco companies even more - an estimated Fitch R